With a possible TikTok ban just days away, many U.S. users are looking for alternative social media platforms to help them keep up with pop culture or provide the type of entertaining videos that popularized the short-form video app.
The on Friday unanimously upheld the federal law banning beginning Jan. 19 unless it69制片厂制作传媒檚 sold by its China-based parent company, ByteDance. The decision came against the backdrop of unusual political agitation by President-elect Donald Trump, who vowed to save the platform and the administration of President Joe Biden, which has signaled it won69制片厂制作传媒檛 enforce the law beginning Sunday, his final full day in office.
TikTok has more than 170 million users in the U.S., and if it does get banned, it69制片厂制作传媒檚 not clear which competitors will benefit the most. Some experts think established social media platforms, such as Instagram and YouTube, could see the biggest influx of users. But some users are looking for something different and could turn to other apps.
Here are the different alternatives and what to know about them:
Xiaohongshu, or 69制片厂制作传媒淩edNote69制片厂制作传媒
Recently, some U.S. TikTok users have flocked to the Chinese social media app Xiaohongshu in protest of the looming ban. Like TikTok, Xiaohongshu, which in English means 69制片厂制作传媒淟ittle Red Book,69制片厂制作传媒 combines e-commerce and short-form videos.
The app has gained traction in China and other regions with a Chinese diaspora 69制片厂制作传媒 such as Malaysia and Taiwan 69制片厂制作传媒 racking up 300 million monthly active users, a majority of whom are young women who use it as a de-facto search engine for product, travel and restaurant recommendations, as well as makeup and skincare tutorials.
On Tuesday, the Xiaohongshu, called 69制片厂制作传媒淩edNote69制片厂制作传媒 by American users and on some app stores, was the top downloaded free app in Apple69制片厂制作传媒檚 U.S. app store.
Lemon8
Lemon8, also owned by TikTok69制片厂制作传媒檚 parent company ByteDance, is a lesser-known lifestyle app that allows users to post pictures and short-form videos. Though the platform lets users post TikTok-like videos, it leans more into pictures and has been described as a mixture of Instagram and Pinterest.
In the past few weeks, many creators have hailed Lemon8 as the place to go if TikTok is banned under federal law. Some have also recommended it through paid sponsored posts tagged #lemon8partner, indicating a recent corporate push to generate more users.
But the law that targets TikTok also states the divest-or-ban requirement for ByteDance applies generally to apps that are owned or operated by the two companies or any of their subsidiaries. That means even though Lemon8 is not explicitly named in the statute, its future in the U.S. is also in jeopardy.
Meta's Instagram
Instagram , a TikTok-like feed of short videos users can create or scroll through. The feature has proven to be massively popular and some experts say creators are likely to set up shop there if a TikTok ban does happen. As of 2022, Instagram had 2 billion active monthly users. Meta no longer discloses user numbers for its individual platforms.
But could it replace TikTok? That depends. While many creators currently post on both platforms, some experts say the youngest users are unlikely to migrate to a service made popular by their millennial parents. And while , it69制片厂制作传媒檚 still not TikTok.
In the past, some TikTok users have also blamed the surge of scrutiny on the platform on Meta CEO Mark Zuckerberg, pointing to a Washington Post report from 2022 that said the tech behemoth paid a Republican consulting firm to undermine TikTok through a nationwide media and lobbying campaign.
YouTube
Though TikTok dominates headlines as a driver of internet trends, Pew Research Center says YouTube is actually the most widely-used platform among teens and adults.
YouTube users can scroll through Shorts just as they can on TikTok or Reels on Instagram and Facebook, allowing them to watch hours of bite-sized videos. Many of the videos featured on YouTube are from TikTok or creators who post to several platforms. That said, YouTube is still known for its longer-format videos so it may not have the variety of content that TikTok users are looking for 69制片厂制作传媒 at least not yet.
Snapchat
Snapchat, launched in 2011 with its infamous disappearing videos, remains popular among teens and younger adults. The platform gained so much traction that Meta designed a similar feature in Facebook and Instagram called 69制片厂制作传媒淪tories69制片厂制作传媒 that lets users post photos or videos that disappear within 24 hours. In 2020, Snapchat launched another feature that lets users 69制片厂制作传媒渟hine a light on the most entertaining Snaps, no matter who created them.69制片厂制作传媒
The platform is estimated to have roughly 692 million global monthly active users last year, according to eMarketer.
Twitch
For TikTok users who enjoy the 69制片厂制作传媒淭ikTok Live69制片厂制作传媒 feed that features livestreamed videos, Twitch could be a good alternative. The Amazon-owned platform is a leader in the streaming industry and allows users on the platform to watch some of the internet69制片厂制作传媒檚 most popular streamers, such as Kai Cenat. Twitch says it has 105 million monthly visitors.
Clapper
Clapper, a TikTok clone, has also been gaining some traction amid the looming ban. The app was launched in 2020 by Dallas-based entrepreneur Edison Chen, and focuses on Gen X and millennial users. In September of that year, the company described itself in a Facebook post as a 69制片厂制作传媒渇ree speech69制片厂制作传媒 platform that did not 69制片厂制作传媒渃ensor posts and comments.69制片厂制作传媒 But in blog post on its website from 2021, the company wrote it 69制片厂制作传媒渟topped being a 69制片厂制作传媒楩ree Speech69制片厂制作传媒 platform69制片厂制作传媒 in September 2020 and 69制片厂制作传媒渃hanged its mission and goals69制片厂制作传媒 to focus on 69制片厂制作传媒渃ommunity69制片厂制作传媒.
Other little-known apps
For TikTok users who want to get away from the overcrowded spots, there are lesser-known apps like Triller, which is popular for music videos, and Zigazoo, which was designed with kids in mind.
If none of these apps tickle your fancy, it's also possible that other platforms could emerge in the next few months as companies attempt to attract users looking for a new place to go.
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